Modern, simple, classic, and timeless designs at affordable prices.

Our Story

NYF Jewellery was founded in 2017 by Clemence, her brother Edouard and her mother Caroline, in London. An excited gemmologist and her supportive family, having the ambition to create an online jewellery boutique that focuses on quality pieces designed to last. In times of fast fashion and high volatility of trends arising, we want to offer quality, authentic, natural, sustainable, long lasting jewellery. Therefore, our timeless pieces are offered throughout many seasons and can be part of your jewellery box for the next decades. As diamonds are forever, our jewellery is too. 

Our Aspiration

Modern, simple, classic, and symmetric designs including natural and higher quality materials (14 karat gold, natural diamonds, and cultured pearls) at affordable prices, represent the main key elements of the pieces we supply. Our main objective is that the pieces are detached from trends, age & seasons. The pieces are highly versatile. This means you can either wear them very casually to work or an evening event. It is this feeling of wearing something new but not unknown and the mix between flexibility and authenticity that our idea of jewellery incorporates. The individual balance between keeping up with Zeitgeist and having certain stability to the taste is for us what style is about and what emphasizes individuality. This perception of balance is what connects us with our customers.

Our Story
Our Story

Our Promise

We are based in London, but we work closely with production facilities in Italy. We constantly audit the quality of our partner to guarantee that they overlap with our brand culture. Steadily improving the customer experience is the core driving force for upcoming additions to the collection. Therefore, we value our (potential) customer’s opinion and emphasize the interaction with you through Email, Instagram and Facebook. You can always contact us with any kind of inquiry or concerns. We are here to give value and that is our main objective. The higher ambition of delivering sophisticated jewellery to all the people interested in expressing their selves through accessorizing can be part of a culture of uplifting each other. This is a culture we want to be part of.